A “refreshed” GHA brand was unveiled at the firm’s end of year function held at Novotel Rotorua last night. The updated look does not depart too radically from the previous brand, but GHA Partners Glenn Hawkins and Mere George agree that it represents the right mix of the old and the new.
The original logo that was designed when the company was established in 2005, allowed for the eventual drop away of the name to leave just the letters GHA.
Steady growth over the years has seen the company develop from a home-based, one-man-operation assisting a few Māori businesses, to a leading Māori Chartered Accountancy and Management Consultancy firm, with two Partners, 18 staff and a valued client base of Māori organisations.
The refreshed brand is viewed as a natural and comfortable progression for GHA that aligns with the firms aspirations for growth. There are several layers to the brand change which include:
- The emphasis on GHA as the principal name of the company. This maintains GHA’s connection to the firm’s origins, but allows the company to move forward, embracing the diverse contributions of the GHA team, clients and stakeholders.
- The progression of the firm as imaged through this brand captures the essence of the GHA team – one which is forward thinking, dedicated to growth and moving with the times, whilst remaining loyal to the traditions of the past and the firm’s core values.
- The retention of the iconic moko reflecting GHA’s identity as a kaupapa Māori firm. The moko is based on a carving by Albert Te Pou of Tūhoe, and digitised by Daniel Brown for use in the original GHA logo.
- The continuation of the green colour which indicates a freshness of thinking, sustainability and growth, with the black adding a sleek professional embodiment of pukengā.
GHA acknowledge Mortimer Design for their work on the rebrand.